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MPFA publicity campaign to promote digital transformation "Manage Your MPF with a CLICK"

The MPFA today (29 September) rolled out a territory-wide publicity campaign, aiming to encourage MPF scheme members to make good use of the various digital services provided by the MPFA and MPF trustees for easier and more efficient management of their MPF accounts, and at the same time help protect the environment.
 
The MPFA has produced a new TV and radio announcement in the public interest (API), featuring Ivana Wong, a renowned singer-song writer and actress. In the API, she calls on MPF scheme members to open and activate online MPF accounts and opt to receive electronic MPF statements, fund fact sheets and other MPF information to save time, reduce paper consumption, and protect the environment.
 
The MPFA has also launched a new “All-in-one Virtual Hub for MPF Account Management”, which serves as a one-stop portal to provide quick, convenient access to a wide range of digital services and resources provided by the MPFA and the trustees. The portal also takes scheme members on a digitalized MPF journey to learn how to manage their MPF with greater ease and convenience through digital services with a view to an easy and smooth planning of their retirement life.
 
The publicity campaign is co-organized by the MPFA and the Environmental Protection Department, with support from the Hong Kong Trustees’ Association and the Pension Schemes Association. The API will be broadcast on all local TV and radio channels as well as online platforms starting today. Please stay tuned!
 
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29 September 2020